Elenor Mak: How a Quest for Inclusivity in Dolls for her Daughter Led to Creating Jilly Bing

In the Season 5 finale, Elenor Mak, founder and CEO of Jilly Bing, the first toy company to create dolls that resemble Asian American children, and I talk about:

• The mental health benefits of our children seeing a doll in the store that looks like us
• Building a company in an industry with zero contacts
• Elenor's dream of creating new dolls and characters, and opening a Jilly Bing café 

To purchase your very own Jilly Bing doll

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LinkedIn: https://www.linkedin.com/company/jilly-bing/
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Twitter: https://twitter.com/hellojillybing

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Today's episode was generously sponsored by Lavender, an online psychiatry & therapy office brought together by two nurses on a mission to help increase access to mental health care. Their group of psychiatric nurse practitioners is creating a space where feelings are felt, respected and cared for. Learn more at joinlavender.com

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Full Bio: 

Elenor Mak is the founder and CEO of Jilly Bing, the first toy company to create dolls and characters that resemble Asian American children. While searching for her daughter’s first doll, she was appalled at the options. Rather than accept the status quo, Elenor did what she has done her entire career: She created something from nothing.

Before Jilly Bing, Elenor co-founded Keaton Row, an e-commerce fashion company.  She next led the go-to-market strategy for Target’s Entrepreneur-in-Residence team. In 2017, Elenor joined the venture backed startup, Madison Reed. Under Elenor’s leadership, Madison Reed opened its flagship locations on the East and West coasts. 

Elenor received her MBA from Harvard Business School and graduated from Dartmouth College with a major in economics. She lives in San Francisco with Richard, her husband and their two young children, James and Jilian, who probably believe they have a third sibling named Jilly Bing.