Elenor Mak How a Quest for Inclusivity in Dolls for her Daughter Led to Creating Jilly Bing

In this episode of the Color of Success Podcast, our gracious host, Dr. Stephanie J Wong, sits down with the incredible Elenor Mak.

Elenor Mak's journey began with her quest for a doll that resembled her Asian-American daughter, Jillian. Frustrated by the lack of representation in toy aisles, Elenor turned her passion into action, founding Jilly Bing, the first toy company to design dolls reflecting Asian American children.

But Elenor's remarkable story isn't just about dolls. She's a Dartmouth and Harvard Business School alumna, co-founder of e-commerce fashion company Heaton Roe, and has worked on go-to-market strategies at Target. Her mission with Jilly Bing goes beyond producing a doll; it's about breaking stereotypes, nurturing self-love, and fostering a sense of belonging in children of all backgrounds.

Listen in as they explore the link between representation in toys and mental health, discuss Elenor's challenges entering the toy industry, and share heartfelt messages from customers who longed for such representation in their childhood.

🔗 Special thanks to our sponsor, Lavender, an online psychiatry and therapy platform founded by two dedicated nurses. Discover their mission at joinlavender.com.

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🎧 Available on all major streaming platforms.