Rachel Maeng Brown: How Athletes & Creators can Monetize Their Name, Image, and Likeness (NIL)

Rachel Maeng Brown, CEO and Founder of GEN Agency, is a dynamic entrepreneur and sports industry professional who has been recognized for her achievements as one of "NYC 20 in their 20s" by Crain's New York Business in 2021. With a background as a former collegiate athlete in the Big Ten, an Official TikTok Partner, and front-office sports staff member, Rachel has built an impressive career working with renowned brands such as Amazon, Turbo Tax, Netflix, and Meta. Her experience includes working in the front offices of prestigious sports organizations like The NY Mets, Rutgers Football, Main Events - Boxing, The PGA Tour, and USRowing (Team USA). Rachel's innovative and strategic approach to business has earned her recognition as a rising star in the sports and entrepreneurship fields.